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More Cash ... More Joy ...
Introduction
What is a Lifestyle Business
Getting Started With More Cash ... More Joy ... (1:18)
Expectations
VERY Important First Steps
Getting Acquainted
Goals
Rewards
Now it's time... set your goals
Your Place and Your People
Your Niche
Your Ideal Client
Your Competitors
Is Your Market Big Enough
Your Brand
Your Purpose, Promise and Personality
How Are You Unique
How Are You Remarkable
Live Your Brand
Smart Marketing
Smart Marketing Basics
Fundamentals of Online Marketing
The Essential Offline Marketing Strategies
Building the Plan
Time Poor or Just Poor?
Motivation Station
What's Right For YOU?
Non-salesy Sales
Starting From The Easy Place
Principles of Influence
Identify Needs
Price vs Value
Check In
Time For A Check In
Putting it All Together
Define Your Relationships
Relationship Rules [?]
Managing The Customer Journey
The Relationship and Experience Map
Customer Lifetime Value
Resources
Recommended Resources (Free and Paid)
Your Action Plan Template
Your Marketing Plan Template
Customer Journey Template
Customer Value Template
Principles of Influence
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